Dance Hall Hips

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Eels Lose the Super Bowl

Posted by dancehallhips on February 3, 2008

Turns out Eels mastermind, Mark Oliver Everett (or ‘E’), was determined to promote the bands’ latest release, Useless Trinkets, a companion to their greatest hits album, during the Super Bowl. In order to do so he created a 1-second commercial, which equated to about $100,000 (if the timeslot were to be purchased); about as much as it would take to record an album. Needless to say, the NFL turned down the idea of a one-second commercial, due in part to the fact commercial time during the Super Bowl is bought in 30-second chunks. Here’s the commercial you won’t see:


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